Byline: Kate MacArthur When McDonald's Corp. When McDonald's Corp.'s UK region in October metal pin [i]or[/i] fasteninged outside the chain's "freedom within a framework'' creativity pattern it broke from the "I'm Lovin' It'' graphic standards and created a two-week teaser campaign that omitted the yellow Arches logo. Meant to dramatize to skeptical Brits that McDonald's of recent origin menu was healthier, billboards from Publicis Groupe's Leo Burnett London, replaced the arches with a question mark and the line "McDonald's unless not as you know it.'' Want to read the whole article? You can purchase it here. It's quick and easy.... |
| Home |
